project page
veloci — site & launch
a running brand's website, its ad creative, and the campaign for a new shoe.
veloci was the first time i got to design the whole front of a brand at once. i rebuilt the site from the figma file up — product pages, landing pages, review pages, listicles — in html, css, javascript, and json. alongside it i made the weekly paid creative for meta, fifteen statics a week, plus the reels and graphics that kept the feed fed.
the other half of the job was people. trybe, veloci's ugc creator program, was mine end to end: finding creators, briefing them, chasing deliverables, and getting the content back in a shape we could actually use. ahead of the featherweight launch i ran seeding outreach to the big running review channels, and shot the studio photo and video the whole campaign ran on.
the trick with a running shoe is that it has to look fast standing still. everything had to read as the same brand whether it showed up as a paid static, a creator's phone video, or a page you scrolled at 1am — which mostly meant deciding what veloci looked like early and then not budging.
